Subtotal
€0 EUR
(01)
Our
proposal
The Blanc is a jewelry brand for modern, independent and enterprising women with a selective and elegant look that points to the essential and minimalism of life. A woman who knows how to recognize what step she can take at each moment of her life, connect with herself and discover her own rhythms, thus taking center stage in her life.
A woman who learned to enjoy being clear about her priorities, capable of curating her own life and the objects she owns in a conscious way, prioritizing the quality and ethics behind the brands she chooses.
Our minimalist jewelry can be easily combined and worn with any outfit and on any occasion. The purity and simplicity of our designs give you that pleasure of not overthinking while lifting that look a bit while allowing you to express your individuality.
Our Principles
(02)
Accessible
and affordable luxury
For us, luxury is not unattainable, which is why we offer high-quality, durable pieces at an affordable price. Because we believe that luxury is given by the value that a piece of jewelery brings to your life, be it functional, symbolic or emotional, and jewelery is not made to give you status or show off, but rather to remind you who you are and what attitude you have towards life.
(03)
Love and patience
to create
Jewelry making is a process in which love for what one does and patience to create are vital for the pieces to have a special magic. That is why we not only have the manual skill of our goldsmiths who know how to interpret an idea and transform it into a unique piece that is mechanically resistant and functional, but we do it with a lot of passion and dedication.
Process & Design
The Blanc takes up the idea of “the minimum” from the concept to the materials. The textures give way to polished pieces. Straight, essential lines combine with circles and pure forms, proposing a classic-modern style characterized by its simplicity, elegance, moderation and naturalness, creating an atmosphere of serenity and harmony.
(04)
Conscious
production
We offer jewelery that is timeless and of excellent quality, extending the useful life of the piece, thus avoiding excessive consumption and generation of excessive waste. At the same time, we generate a virtuous cycle in which recycled metals are used, waste from the manufacturing process and even discontinued products are transformed into new products.
We are aware of how polluting our industry is, that is why we are as sustainable as we can and our goal is to continue improving on this path day by day.
(05)
A
broad vision
At The Blanc we believe in an egalitarian work environment and for this reason, our team is made up of equal parts of men and women where each brings their unique vision and sensitivity to each stage of the process. We promote teamwork by creating a pleasant and enriching context.
The connection with our client is also the basis for our growth. We consider ourselves sensitive to your feelings, experiences
and recommendations in order to understand and interpret your desires and improve the shopping experience.
(06)
How do we create
our jewellery?
Like any creative process, we begin with an idea that is captured on paper. We then fabricate the original using various techniques such as wax modeling, construction or 3D modeling. Then the matrix is made from which the pieces are replicated with the lost wax technique.
Once the piece is ready, the wax is melted in 925 silver and goes through a devastation process where it is filed, sanded manually and mechanically, and then they are assembled to finally go to the polishing stage where the final shine is given.
In the event that the piece has stones or zircons, they are set into the jewel and fixed by mechanical means such as grain or ferrule settings.
The gold-plated pieces are subjected to an extra process: the galvanic bath of 18 k gold and the addition of a lacquer that allows the bath
last longer over time.
(07)
About us
THE BLANC is a brand that was born in Buenos Aires, Argentina. Initially as White Lotus Jewels, it began to take shape in 2019, under the concept of Minimalist Jewelry and inspiring the values of Inner Peace, art, genuine work, passion for design and jewelry creation.
Thus conceiving, in our Atelier in Buenos Aires, simple pieces but with strength, delicate and with character.
Today we change our name and add a new factory in Valencia, Spain, with the aim of transforming THE BLANC into a global brand.
We want the The world knows us, taking our jewels and values to every corner, expanding the community of people who make up the THE BLANC team and those who enjoy our art, united by the invisible thread that makes us more human and connects us to each other.
José Bianco & María Cerovaz
